It is possible for businesses to maintain their continuity, to stand in their sector, to create a brand, to protect their brand values, to increase their brand value, and to achieve these goals by keeping their existing customers and acquiring new customers, and this is through absolute customer satisfaction.
We can define customer satisfaction as the benefit that customers receive from goods and services in return for their expectations. ISO 10002 Customer Satisfaction Management System is a management approach that enables the company to establish and develop more profitable and long-term relationships with its potential customers. This standard primarily envisages fulfilling management commitments related to creating a customer-oriented environment that is open to feedback (including complaints), resolving each complaint received, and improving customer service.
What are the Benefits of ISO 10002 Customer Satisfaction Management System?
It shows how to proceed in line with the feedback from customers.
It improves the awareness and attention of employees on customer complaints.
It shows that the customer cares.
It provides customer satisfaction.
It offers solutions by preventing the repetition of complaints.
Increases the reputation of the organization.
Reduces customer retention costs.